Though not a household name for the general public, Kent Finlay (1938–2015) was one of the world’s best-known and best-loved promoters, mentors, and gurus of Texas music. In 1974, he founded the Cheatham Street Warehouse in San Marcos as a venue for live music and an incubator for young talent. In 1977, he drove to Nashville and took with him a young, unknown singer named George Strait. On that trip, Strait recorded a demo that laid the initial foundation of his sensational career. Finlay’s friends and fans also include such Texas music fixtures as Todd Snider, Ray Wylie Hubbard, Jack Ingram, James McMurtry, Joe “King” Carrasco, Marcia Ball, Radney Foster, Eric Johnson, Hayes Carll, Omar Dykes (Omar and the Howlers), Terri Hendrix, and Ray Benson (Asleep at the Wheel). These and many others have contributed first-person interviews to this volume, which pays tribute both to Finlay and to his unselfish love for Texas music and musicians.