The American Campaign, Second Edition

U.S. Presidential Campaigns and the National Vote

978-1-58544-628-5 Paperback
6 x 9. 336 pp. 43 tables., 9 figs.
Pub Date: 01/14/2008
Available

Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell’s “theory of the predictable campaign,” incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions.

Campbell’s cogent thinking and clear style present students with a readable survey of presidential elections and political scientists’ ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns.

This excellent election-year text provides:

a summary and assessment of each of the serious predictive models of presidential election outcomes;

a historical summary of many of America’s important presidential elections;

a significant new contribution to the understanding of presidential campaigns and how they matter.

Joseph V. Hughes Jr. and Holly O. Hughes Series on the Presidency and Leadership

Published by Texas A&M University Press