Filled from cover to cover with historic photographs, colorful artwork, vintage ads, and interesting facts, the book gives readers a taste of what makes Blue Bell “the best ice cream in the country.” The story begins when Blue Bell wasn’t called Blue Bell and didn’t yet make ice cream, takes readers through three generations of the family-run business, and culminates with details about the company’s special centennial festivities.
The story of the company’s unique combination of can-do spirit, small-town values, and old-fashioned optimism is told along with fun tidbits of information about its flavors, people, and frozen treats. You’ll come across amusing anecdotes such as the tale of the Jelly Terror and the time when Blue Bell went to outer space.
Don’t be surprised if you feel compelled to run out for a half-gallon or two as you read!
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Published by Texas Monthly