The American Campaign, Second Edition
U.S. Presidential Campaigns and the National Vote
Presidential Studies - Political Science
Pub Date: 01/14/2008
Joseph V. Hughes Jr. and Holly O. Hughes Series on the Presidency and Leadership
  cloth
Price:        $45.00 x

978-1-58544-644-5
  paper
Price:        $19.95

978-1-58544-628-5

Published by Texas A&M University Press
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The American Campaign, Second Edition

U.S. Presidential Campaigns and the National Vote

Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell’s “theory of the predictable campaign,” incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions.

Campbell’s cogent thinking and clear style present students with a readable survey of presidential elections and political scientists’ ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns.

This excellent election-year text provides:

a summary and assessment of each of the serious predictive models of presidential election outcomes;

a historical summary of many of America’s important presidential elections;

a significant new contribution to the understanding of presidential campaigns and how they matter.

JAMES E. CAMPBELL is a professor of political science at the University at Buffalo, SUNY. His numerous articles on voting and elections have been published in journals such as American Political Science Review, American Journal of Political Science, and Journal of Politics.

What Readers Are Saying:

"The American Campaign is the best book ever written by a political scientist about presidential campaigns."--Bill Mayer, Northeastern University

"The American Campaign is the best book ever written by a political scientist about presidential campaigns." --Bill Mayer, Northeastern University

“Jim Campbell has established himself as the foremost expert in predicting the vote outcome in presidential elections. Using just three independent variables, he is able to explain a sizable portion of such results. Although its effects are relatively small, Campbell also shoes that campaigns still matter for explaining presidential elections. This is an extremely important book and must reading for students and scholars of elections and the presidency.” --Steven A. Shull, Ohio State University

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